It’s no exaggeration to say that the COVID-19 global pandemic changed how we live. The vast majority of us now spend the bulk of our time at home while working virtually, and international thought leaders believe that some of those changes are here to stay for the long term. In other words, for better or for worse, we all face a “new normal” way of life—a reality that represents a tall order for developers and real estate professionals as they look to keep up with the shape-shifting needs of renters and homebuyers.
According to a recent Forbes article, “As we continue to adapt to the changes the pandemic has brought to our lives, we must embrace and redefine our homes as spaces of both learning and living, productivity and play, form and function. . . . homes need to be both luxurious, relaxing retreats and productive, functional workspaces.”
In our new era of climate consciousness, reducing energy consumption is another motivator.
We now routinely find that many buyers and renters are in search of “all-in-one” spaces that can be adapted to their needs in this new real estate paradigm. They include not only large-scale, open-concept multipurpose rooms that can be zoned and reconfigured as needed for work, study, play, exercise, and other daily activities, but they also encompass tech-enabled study nooks, creative studios, and private areas that are dedicated for taking work calls and virtual meetings.
In addition, we’ve found that homebuyers and renters are in search of integrated interior and exterior spaces, including patios, decks, and gardens, in a way that extends the footprint of their living areas.
Our goal is to help you meet buyers and renters where they are today while anticipating how their needs might change again in the future.
Through a precisely targeted approach, we take the pulse of audiences to determine their lifestyle and amenity needs, like those described above, and then develop comprehensive digital marketing strategies that reach them in impactful ways. Strategies include SEO optimization to improve your search results and rankings, content marketing and creative tactics that organically build your online presence, and a suite of full-service digital advertising and social media initiatives—from content creation to influencer engagement—that translate your identity and brand tone across major media platforms.
Finally, we provide custom data analysis and reporting to help you stay on top of your audience’s evolving lifestyle needs, make informed marketing decisions, and connect with qualified prospects at every touchpoint.
Check out Knightsbridge Park’s Facebook, Instagram, and LinkedIn pages to learn how we can help your firm or property meaningfully engage with clients in some of the most sought-after markets in the world.