Knightsbridge Park was engaged to reintroduce South Flagler House as the premier residential offering in West Palm Beach through a comprehensive brand refresh, advertising campaign, and fully redesigned website.

Developed by Related Ross with architecture by Robert A.M. Stern Architects, the project is defined by timeless design, craftsmanship, and long-term value. Our work focused on articulating that permanence through a clear positioning platform anchored by:

South Flagler House
Your New Legacy Address

This idea became the foundation for all creative. We evolved the visual identity, developed a refined advertising campaign, and designed an elevated website experience that balances storytelling with clarity and restraint.

A custom illustrated map was created as a signature brand element, expressing South Flagler House’s relationship to the waterfront, neighborhood, and city while reinforcing a sense of place, precision, and craftsmanship. Together, the campaign, website, and illustration present South Flagler House not simply as a residence, but as a lasting legacy.