Identifying the specific nuances of segments within the millennial audience and the trends that are driving their behavior is equally critical to success. Information like this intrigues and motivates our team and we will continue to learn about them and work to capture their interest.
The Wizard of Oz from the movie of the same name famously offered this piece of advice to Dorothy and her friends once the curtain was pulled back and the Wizard’s true identity was revealed. Much like Dorothy, digital marketers today have been in the dark for some time about the inner workings of Instagram and, specifically, how it determines which content is served up to users across each of its key features. Until now.
The Knightsbridge Park team is committed to using every tool at our disposal to tell our clients’ stories and engage with their audiences. During Q1, our organic social media team reimagined the social profile of one of our clients, 1228 Madison, boosting engagement and creating a new, holistic experience that constructs a digital version of a brick-and-mortar property.