KBP is excited to welcome our new Head of Strategy, Jarrett White. We’re thrilled to have him as the newest addition to the KB family.
The Wizard of Oz from the movie of the same name famously offered this piece of advice to Dorothy and her friends once the curtain was pulled back and the Wizard’s true identity was revealed. Much like Dorothy, digital marketers today have been in the dark for some time about the inner workings of Instagram and, specifically, how it determines which content is served up to users across each of its key features. Until now.