Knightsbridge Park is a company “about town”: by day, we work in the Flatiron District and enjoy the enviable coffee options clustered around Madison Square Park. By night, we get to explore the city’s most exciting and sophisticated new buildings at events and parties. When a client’s project is finished, or “topped out”—an age-old custom honoring the completion of a building’s frame—they host celebrations and tours for friends and colleagues. It’s always a thrill to toast a beautifully crafted building, especially when we remember it from its drawing-board days. And in recent years, high-profile buildings have increasingly been playing host to cultural events. We get to enjoy these too. As many impressive new projects have opened their doors this season, our team has been happily busy.
Near the end of the summer, we joined SJP Properties and Elkus Manfredi Architects on the Upper West Side to celebrate the topping out of 200 Amsterdam, now the tallest residential building in its neighborhood. With sophisticated modern interiors by CetraRuddy, the atmosphere inside 200 Amsterdam is sleek and inviting. The 51-story building has a full suite of health and wellness amenities (as well as a few unusual perks, like a virtual golf room). Thanks to its height and floor-to-ceiling windows, the views at 200 Amsterdam include the nighttime glow of Lincoln Center to the south, Central Park to the east, and the Hudson River to the west. More celebrations will follow when the building is complete in 2020.
Miles away in Fort Greene, Brooklyn, members of our team celebrated alongside RXR Realty and Aufgang Architects for the October grand opening of 475 Clermont, a new luxury rental project designed to feel contextual and harmonious within its historic neighborhood. The RXR team wove cutting-edge art and culture into the fabric of this development via a custom installation by the Los Angeles-based street artist Thierry Guetta (better known as “Mr. Brainwash”) and a landscaped interior courtyard with a botanical mural by artist Mona Caron. Residents will enjoy generous amenities, including an on-site pet spa, bike storage, and a rooftop terrace with grilling stations.
In Midtown East, we toasted the amenities at The Centrale with Ceruzzi Properties and SMI. This new 71-story building designed by Pelli Clarke Pelli and SLCE has a distinctly European feel, signaled by the grand porte-cochère out front and polished interiors by Alexandra Champalimaud, whose firm crafted the amenities spaces. With light colors and natural materials throughout, The Centrale’s double-height lobby, club room, garden terrace, and expansive exercise and wellness center are serene and genteel, like a home away from home.
On the Upper East Side, The Hayworth recently hosted the Carnegie Hill Neighbors Film Fete, a community-based festival designed to foster esprit de coeur. Our team participated in the fun, strolling the neighborhood with other guests and taking in local architectural gems on the way to the movies. One of the highlights was a screening of Beatrix Farrand’s American Landscapes, directed by Stephen Ives, which profiles landscape designer Beatrix Farrand (1872-1959), a niece of Edith Wharton and one of the earliest women to excel in her field, creating gardens for the White House and the New York Botanical Garden.
Not all special events focus on the brick and mortar, though. Members of our team also periodically take part in exclusive workshops and seminars for digital professionals. As part of Knightsbridge Park’s Premier Partnership with Google, our Director of Advertising, Rachel Broudy, was recently invited to the Google Expert Series, where she got a sneak peek at new technologies, which help businesses target customers with pinpoint accuracy. She also joined the YouTube Summit for the latest marketing wisdom on the ever-changing world of video, which, especially for real estate marketers, is an important tool that brings projects, neighborhoods, and interiors beautifully to life.
Hosting an event and looking to craft compelling storylines for your brand? Look no further than KB Park to compose original blog posts, articles, and on-site photography & videography that engage your audience at every touchpoint. Drop us a line —we would love to hear from you!